Keyword Research Without the Complexity
Most keyword research advice overcomplicate things. Here's a straightforward process that actually drives traffic.
Priya Raman· Head of Growth1 min read
The best keyword for your next post is probably hiding in your own inbox or support queue.
Start with questions, not tools
Before opening any SEO tool, write down the last five questions a customer asked you. Each one is a keyword cluster waiting to happen.
The three-filter test
Every candidate keyword needs to pass three filters: intent match (do searchers want what you're selling?), authority match (can you realistically rank?), and business value (does ranking here move a metric you care about?).
One post, one keyword
Assign a single primary keyword per post. The rest are supporting context, not targets.
